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Influence of political image on electoral process

Author: Ejov Alexandr
Degree:doctor of political Sciences
Speciality: 23.00.01 - Theory, Methodology and History of Political Sciences; Political Institutions and Processes
Scientific adviser: Valeriu Moşneaga
doctor habilitat, professor, Moldova State University
Institution: Institute of Legal and Political Research, Academy of Sciences of Moldova
Scientific council: DH 18-23.00.01
Institute of Legal and Political Research, Academy of Sciences of Moldova


The thesis was presented on the 15 March, 2012
Approved by NCAA on the 23 May, 2012


Adobe PDF document4.37 Mb / in romanian
Adobe PDF document4.52 Mb / in russian


political image, political leader, political party, reputation, election campaign, manipulation, political advertising, image technologies, PR, electoral process, electoral technologies


Dissertation structure. The work includes introduction, three chapters, conclusions and recommendations, bibliography of 330 appointments, 6 annexes, 140 pages of basic text, 12 tables and 5 schemes. The results of research are published in 10 articles in professional journals in Moldova and Russian Federation.

Field of study. Political imageology. Modern image technologies of formation and use of political image in the electoral process.

The purpose and objectives of the work. The purpose of the study consists in a complex study of the theoretical and applied problems of the influence of political image on the electoral process. To achieve the proposed goal was submitted to the following objectives: historiographical research of political image; clarification of the concept and basic approaches to the formation of political image; implementation of theoretical and methodological analysis of research problems of political image; examination of the basic structural elements of the political image; determination of the function of political image in the electoral process; generalization of the basic typologies of image of political leaders; study of the main means of actualization of the political image in the election campaign; identification the practical problems of functioning of political image in the Republic of Moldova; analyses of the formation of political image in the Republic of Moldova in the electoral process 2009-2011.

Scientific novelty and originality: for the first time in the Republic of Moldova was held generalizing conceptual analysis of foreign and domestic research on the characteristics of the process of creating and promoting political image; specified the basic technological methods and effects of technology development and promotion of political image during election campaigns, including the Republic of Moldova; on a base of integrated approach to the problems of formation and functioning of political image, on the materials of the Republic of Moldova, was determine its place and role in election campaigns; carried out an analysis of the formation of political image during the campaign 2009-2011 in the Republic of Moldova.

An important scientific problem, resolved in the dissertation consists in a systematic and comprehensive analysis of the political image, means of its formation and particularities of its use in the electoral process of contemporary socio-political life of the Republic of Moldova.

Theoretical significance of the dissertation. The results of this study contribute to the expansion, deepening and refinement of knowledge about the political reality, but also can serve as an additional source for the formulation of new problems in imageology. Practical significance of the dissertation. This study may be useful in the practice of professionals in the field of image formation, candidates for elective office, political leaders. The results can be used by students when studying courses of applied politics, imageology, stasiology.

The implementation of research results. Specific developments on research have found practical application in the taught courses at the Faculty of International Relations, Political and Administrative Sciences of Moldavian State University.