Integrated marketing approaches in formation and development of the fruit products market from the Republic of Moldova
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StatusThe thesis was presented on the 5 June, 2015Approved by NCAA on the 7 July, 2015 Abstract – 1.33 Mb / in romanianThesisCZU 339.138:339.13:634.1(478)(043)
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Keywords
integrated marketing approaches, synergy effect, agroalimentary marketing, cluster of fruit growing producers, vertical marketing, horizontal marketing, five entitiesSummary
Thesis structure: introduction, three chapters, conclusions and recommendations, bibliography of 111 titles, 7 annexes, 95 basic text pages, including 12 tables, 35 figures and 6 formulas. Basic theses of the work were published in 7 papers with a total volume of 3.6 sheets of author. Field of study: economics, marketing.
The purpose and objectives of the research. The aim of the thesis lies in the scientific fundamentation of the integrated marketing approach and exemplification of this approach based on the fruit products market from the Republic of Moldova. The proposed goal requires solving the following objectives: defining the concept of an integrated marketing approach capable of generating a synergistic effect; argumentation of the rationale for the application of a integrated marketing approach as a source of increased competitiveness of domestic fruit production on local and foreign markets; developing new methodological approaches regarding the implementation of integrated marketing approaches in formation and development of the fruit products market from the Republic of Moldova etc.
Scientific novelty of the work lies in the theoretical fundamentation and development of the concept of integrated marketing approach exemplified on the fruit products market from the Republic of Moldova. Current major scientific problem, addressed within the thesis: consists in theoretization and explaination of the application of integrated marketing approaches based on the market of fruit products from the Republic of Moldova.
The practical value of the research: resides in the possibility of using
the research results in the, but not limited to the fruit products marketing so
that the local market responds better to the new global and regional realities.
Implementation of scientific results: the research results were
presented and discussed at scientific conferences and symposia, and
published in specialized scientific journals. Some of the recommendations
were accepted for implementation at the Scientific and Practical Institute
for Horticulture and Alimentary Technologies from The Republic of
Moldova and at the Codru ST LTD.
Oficial Reviewers
- Alexandru Stratan
doctor habilitat, professor, National Institute For Economic Research - Svetlana Gangan
doctor, associate professor (docent), Agrarian State University of Moldova
Council's Members
- Sergiu Petrovici, president
doctor habilitat, professor, Cooperative Trade University of Moldova - Oxana Savciuc, secretary
doctor, associate professor (docent), Academy of Economic Studies of Moldova - Valeriu Doga, member
doctor habilitat, professor, National Institute For Economic Research - Ion Sârbu, member
doctor habilitat, professor, Academy of Economic Studies of Moldova - Igor Melnic, member
doctor, associate professor (docent) - Sergiu Popa , member
doctor, Agrarian State University of Moldova
Theses
