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CNAA / Theses / 2009 / June /

The media factor in the creation of the country image of the Republic of Moldova


Author: Gonţa Ana
Degree:doctor of political Sciences
Speciality: 10.01.10 - Journalism and Communication Sciences
Year:2009
Scientific adviser: Constantin Marin
doctor habilitat, professor, Moldova State University
Institution:
Scientific council:

Status

The thesis was presented on the 26 June, 2009
Approved by NCAA on the 5 November, 2009

Abstract

Adobe PDF document – 0.36 Mb / in romanian

Keywords

image, country image, self-image, positive image, negative image, mass-media, media factor, Republic of Moldova, european integration, European Union, the image of the Republic of Moldova, public opinion, civil society, foreign policy, democracy, identity, communitarian identity, stereotype, brand, culture, image communication, promotion of the image, european press, image potential, state image policies, editorial policy, internal media image resources, communication image strategies, foreign country visibility, values of european media message.

Summary

“The media factor in the creation of the country image of the Republic of Moldova” On one hand, the country image is one of the key-elements of the foreign policy which guides and influences essentially the country relations with other actors of the international scene. Mass-media, on the other hand, has a decisive role in the process of creation and promotion of country image abroad. The present work analyses and proves the importance of the media factor in the process of creation and promotion of country image of the Republic of Moldova in the European area. The content of the work is divided in three units, according to the plan. The first part outlines the theoretical – methodological aspects of the subject. The first chapter analyses notions like „image”, „country image”, „identity”, „culture”, „brand”, „stereotype”. All of them have an important role in the construction of the phenomenon of creation of the external image of a country. The first part of the thesis contains, also, the analysis of the mass-media like an instrument of country image, as well as the place and the role of the country image in the context of the European integration. The second part of the thesis is a personal analysis of the European media materials with reference to the Republic of Moldova. The quantitative and the qualitative analysis of the articles written during 3 years, permitted to profile a country image potential of the European media message about our State. This analysis showed that the external image of Moldova is prevalent negative and that a considerable effort is needed to change this situation. In the third unit of the work, we had analyzed the media policies and practices of promotion of the image of Moldova in European area, than we formulated a conception of the image communication for the Republic of Moldova in the European media. The final part of the investigation consists of conclusions and recommendations. The results of the thesis could be applied both in the scientific and academic fields, but also in the practical one, at state institutions and civil society level. Key - words: image, country image, self-image, positive image, negative image, mass-media, media factor, Republic of Moldova, european integration, European Union, the image of the Republic of Moldova, public opinion, civil society, foreign policy, democracy, identity, communitarian identity, stereotype, brand, culture, image communication, promotion of the image, european press, image potential, state image policies, editorial policy, internal media image resources, communication image strategies, foreign country visibility, values of european media message.