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The investigation of the buying and consumption behaviour and the results operation in the present marketing practice


Author: Ionela-Roxana Vişan
Degree:doctor of economics
Speciality: 08.00.06 - Marketing; Logistics
Year:2005
Scientific adviser: Grigore Belostecinic
doctor habilitat, professor, Academy of Economic Studies of Moldova
Institution:
Scientific council:

Status

The thesis was presented on the 23 December, 2004
Approved by NCAA on the 27 January, 2005

Abstract

Adobe PDF document0.28 Mb / in romanian

Thesis

CZU 339.138(498)(043) 366.12 (498)(043)

Adobe PDF document 7.97 Mb / in romanian
202 pages


Summary

The doctoral thesis is dedicated to the elaboration and the theoretic substantiation of the modelation concept of the buying and consumption behaviour and to the investigation of the decisional process of buying and consumption particularities of the behaviour types in conditions of transition from a monopolistic economy to a functional market economy, based on the modern marketing principles and suggests new strategies of marketing for different enterprises. At the basis of study is the methodological principle of the complex and systematic approach of the contemporary economic concepts, that allowed the investigation of the buying and consumption behaviour at the level of Romania’s population and the assemblage of a theory and methodology to allow the firms the prevision of the future results depending on the consumption behaviour demonstrated by the customers previously.

In order to achieve the proposed objectives, a distinct importance is given to the stages of the buying decisional process, the main factors influencing this process and modalities through which the marketing mix can change the consumption behaviour.

The results of the research have a conceptual, methodological and operational aspect and they can be useful while elaborating the marketing and distribution strategies of the producing firms as well as the firms that intend a future development on the Romanian market and the elaboration of the state macroeconomical policy regarding the sate exploiters and in the research and instruction process contributing to the thoroughgoing study and the development of the marketing practice and theory.