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CNAA / Theses / 2007 / May /

The influence of price policy on financial management of business entities

Author: Ana Gumovschi
Degree:doctor of economics
Speciality: 08.00.10 - Finance; Monetary Economics; Credit
Scientific adviser: Sergiu Chircă
doctor habilitat, professor, Academy of Economic Studies of Moldova
Scientific council:


The thesis was presented on the 5 May, 2007
Approved by NCAA on the 14 June, 2007


Adobe PDF document0.44 Mb / in romanian


CZU 338.5: 658.14/15(478)(043)

Adobe PDF document 0.86 Mb / in romanian
151 pages


price policy, financial management, price strategy, financial performance, marketing mix, demand, supply, value price,fixed costs,profit, variable costs, sales revenue, margin analysis, profit margin, price management, break even point, price mechanism, price policy fundamentation methodology


This doctorial dissertation in economic science is dedicated to theoretical underlying and practical study of the topics of price management by business entities. The goal of this paper is to determine the need to adjust the process of underlying the price to both the economic situation in the country and world economy, both levels being highly flexible. To this end, a series of tasks have been formulated and embodied in the identification of dependency mechanism between price policy and the results of the financial performance of the enterprise.

Following the study of core research works, the paper studies the economic character of price and argues the need for a systemic vision on the essence, size, and evolution of price. The paper systematizes the functions of the price and identifies the functions that comprehensively reflect the true value of the important place of the price and price policy in the decision making process at macro and microeconomic levels. The author focuses on the connection between the objectives of the price policy and financial management of the enterprise, both components aiming at increasing profit.

Further on, the paper presents and sets forth arguments in favor of developing an information base for the practical implementation of price policy. Various methods of pricing used in Moldova and abroad are analyzed. The paper concludes that using only cost-based methods does not correspond to current requirements and, in this context, the author suggests for pricing decisions to be based on a combination of specific elements of cost approach and perceived value approach.

The paper recommends a system of indicators for the assessment of price decisions efficiency. The author considers that the most representative group is the group of indicators on financial stability. Using specific techniques and tools for the indicators of this group the author carries out a comprehensive analysis of dependencies between prices, costs and volume of output and the evolution of profit.

The paper suggests a mechanism for price management, which is adjusted to enterprises analyzed, aiming at increasing financial performance.

The conclusions and recommendations set forth in the paper determine its practical significance. The results of this research are used by the author in her teaching activity.