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Improment of management of marketing activity of organization of hotel and tourism business


Author: Calughin Serghei
Degree:doctor of economics
Speciality: 08.00.05 - Economy and Management (in branch)
Year:2012
Scientific adviser: Elena Turcova
doctor habilitat, professor, Academy of Economic Studies of Moldova
Institution: Academy of Economic Studies of Moldova
Scientific council: D 32-08.00.05
Academy of Economic Studies of Moldova

Status

The thesis was presented on the 2 September, 2011
Approved by NCAA on the 5 April, 2012

Abstract

Adobe PDF document0.37 Mb / in romanian

Keywords

collective structure of accommodation, real capacity of collective structure of accommodation, existing capacity of collective structure of accommodation, market segmentation, management strategies, concurrent analysis

Summary

Structure of dissertation: The thesis is composed of 3 parts, introduction, conclusion, list of literature, conclusions, 9 attachments. The main text consists of 137 pages. There are 28 tables and 20 figures. Also 6 articles were published on the topic of research.

The problems of management of marketing activity of the hotel business of Chisinau city are being stated in present research. The purpose of present research is to make theoretical and practical statements and recommendations on the issues of improving of marketing activity in the hotel organizations. The object of research is the hotels of the Chisinau city.

The scientific importance of the research consist in elaboration of theoretical and practical issues in order to attract customers and form the loyalty of customers to service product.

Theoretical importance of the research is based on system, complex and historical approach toward the study of the management issues and also logistics analysis. The theoretical basis of research are the works of domestic and foreign scientists in the field of theory and management of marketing, also materials of scientific conferences, symposiums and seminars.

Practical importance of the research consists in the fact that organizations of hotel and tourism complex of Chisinau city will get methodological tool, which offer them to choose and use effectively specific motivation programs for clients in conformity with the changing conditions of the market environment. Practical results of present research were used on a real enterprise – FLOWERS hotel.