StatusThe thesis was presented on the 29 November, 2004
Approved by NCAA on the 27 January, 2005
Abstract– 0.33 Mb / in romanian
ThesisCZU 32.001 (043.2)
0.84 Mb /
The present paper is intended to study the methods and techniques of creating the image of the political leader within the political framework of the Republic of Moldova.
In the first chapter of the study, we shall point out the theoretical and methodological aspects of the political leadership. We shall also define the notion of the political leader and political image and reveal the authority, lawfulness and charisma as basic features of the image of the political leader.
A significant part of the paper is aimed to define and study the typology of the image of the political leader and the specific nature of the process of promoting different types, depending on the social circumstances, the elective demand and disposal. This paper reveals the possibility and impact of the exploitation of the political symbology and mythology as an instrument of manipulating the electorate in the process of creating the political image.
Finally, the present paper conveys general remarks, strategies and techniques of managing the leaders’ image within the political framework of the Republic of Moldova. The performances and failures registered in the administration of the campaigns with positive and negative image are also pointed out.
Under consideration  :