Attestation committee
Accreditation committee
Expert committee
Dispositions, instructions
Normative acts
MANPOWER TRAINING
Nomenclature
Institutions
Scientific councils
Seminars
Theses		 Scientific advisers
Scientists
Doctoral students
Postdoctoral students
CNAA logo

 română | русский | english


Management of the organization of work in a sailing charter


Author: Gheorghe Lupşă
Degree:doctor of economics
Speciality: 08.00.05 - Economy and Management (in branch)
Year:2007
Scientific adviser: Oleg Buga
doctor habilitat, professor
Institution:

Status

The thesis was presented on the 31 January, 2007
Approved by NCAA on the 19 April, 2007

Abstract

Adobe PDF document – 0.33 Mb / in romanian

Thesis

CZU 658.012.4:339.138:334.722.8(498)(043.2)=135.11.94

Adobe PDF document 1.16 Mb / in romanian
170 pages

Keywords

management, marketing, the client, marketing strategy, management politics in marketing, commercial services, auxiliary services

Summary

The dissertation is devoted to management of marketing services in joint-stock companies. The purpose of work is scientific definition and a substantiation of methodical indications and practical recommendations concerning organizational management of marketing services.

In dissertational work the urgency of a theme of research is proved, the purposes, problems, a subject and object of research are determined, the brief characteristic of structure of work, its scientific novelty and value is given.

In work theoretical bases of the organization of marketing in joint-stock companies are analysed, the basic problems in system of management of marketing services in new modern conditions are revealed, and also evolution of development of the joint-stock company giving services by the example of joint-stock company IATSA-Constanţa is shown.

The estimation and diagnostics of a condition and prospects of development of marketing services of joint-stock company IATSA-Constanţa have been lead. As a result of carrying out of sociological research problems of management have been revealed by marketing services, scripts of their decision are developed.

Ways of perfection of a control system by marketing services for joint-stock company IATSA-Constanţa have been offered and recommended for use in joint-stock company of such kind.