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Strategies in developing retail trade in the Republic of Moldova

Author: Ambros Mariana
Degree:doctor of economics
Speciality: 08.00.05 - Economy and Management (in branch)
Scientific adviser: Elena Turcova
doctor habilitat, professor, Academy of Economic Studies of Moldova
Scientific council:


The thesis was presented on the 16 April, 2008
Approved by NCAA on the 19 June, 2008


Adobe PDF document0.88 Mb / in romanian


Strategy, development strategy, retail trade, retail trade activity, strategic management, commercial risk, sustainable development


The paper is dedicated to the theoretical foundation of strategies in developing retail trade and to the study of practices and problems concerning the development and implementation of these strategies within the retail businesses of the Republic of Moldova.

The theoretical study and practical investigations allowed the author to interpret theoretically the strategies in developing the retail trade and the content of retail trade as a process system.

There are studied and argued the trends in developing the retail trade at international level in the light of developing strategies of major international retailers. As a result of the research of international experience, there are highlighted some useful practices to be implemented in the Republic of Moldova in order to extend the economical efforts of its own and to protect the domestic market from the retail trade’s point of view.

As a result of the theoretical and practical research, there is proposed a pattern of the strategic management process in the field of retail trade. There are proposed some functional strategies concerning the retail trade’s efficiency, as well as some recommendations on developing and implementing the retail trade’s strategies in the state of risks and uncertainty of the autochthon business environment.

The author has determined the trends and problems in developing the retail trade in the Republic of Moldova. There are also defined some weaknesses of the state policy concerning the domestic trade’s restructuring and proposed some strategic directions in developing the retail trade at macro economical level, within the framework of sustainable development’s policies of the Republic of Moldova.