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Sustainable management strategies in the development of domestic and receiver tourism from the Republic of Moldova"


Author: Platon Nicolae
Degree:doctor habilitat of economics
Speciality: 08.00.05 - Economy and Management (in branch)
Year:2019
Scientific consultant: Ala Cotelnic
doctor habilitat, professor, Academy of Economic Studies of Moldova
Institution: Academy of Economic Studies of Moldova

Status

The thesis was presented on the 19 April, 2019
Approved by NCAA on the 9 July, 2019

Abstract

Adobe PDF document – 1.36 Mb / in romanian

Thesis

CZU 338.486:005.21(478)(043)

Adobe PDF document 4.23 Mb / in romanian
288 pages

Keywords

management strategies, internal and inbound tourism, tourism industry, tourism services, tourism multiplier effect, tourism satellite account, tourism motivation, tourism brand, information technologies in tourism

Summary

Structure of the thesis: annotation, introduction, four chapters, general conclusions and recommendations, bibliography of 267 titles. The content is displayed on 226 pages of basic text and contains: 17 tables, 32 figures, 11 formulas and 31 annexes. The obtained results have been published in more than 40 scientific papers.

Field of study: theoretical and applied aspects of management strategies in the context of the development of internal and inbound tourism in the Republic of Moldova.

The aim of the research consists in: the theoretical and methodological substantiation of tourism management strategies, starting with the determination of the role of internal and inbound tourism in the development of the national tourism and continuing with the identification of deficiencies of this industry, in order to develop some proposals and recommendations, capable to reanimate this sector.

The objectives of the research are: theoretical-conceptual and multidimensional approach of the tourism industry of the country, highlighting the main characteristics of tourism interaction with the other sectors of the national economy, analyzing the institutional framework in order to identify the existing deficiencies, studying the multiplier effect of tourism, identifying the mechanism of quantification of the tourism branch.

The novelty and scientific originality of the paper consists in the research for the first time of the management strategies assigned to the internal and inbound in a unitary, complex and systemic way; elucidating and developing the conceptual basis and elements of defining national tourism; identifying the effect of the tourism multiplier as a sector of interference of the national economy; justifying the need to use the tourism satellite account.

The main new achievements for science and practice: consist in the development of a new direction of scientific research of strategic tourism management, which embraces the complex and systemic approach of both, internal and inbound tourism as a component part of national tourism, the stimulation of these types of tourism through the Scoreboard of the Master Plan for the Development of National Tourism, the identification of new opportunities able to ensure the international competitiveness Republic of Moldova’s industry of tourism; valorization of domestic tourism through the identity and notoriety of the touristic brand.

Theoretical significance. This research is a contribution to the development of managerial science on the dimension of management strategies aimed at the modernization and efficiency of internal and inbound tourism, based on the complex and multilateral analysis of the sector and the enrichment of the theoretical and conceptual framework of this field.

Applied value of the work. Conclusions and recommendations made may be used by governmental institutions in charge of this sector, the academic environment, tourism enterprises as well as non-governmental organizations related to the sector, in order to streamline the sector's management.

The results of the research have been implemented in different strategies and policies elaborated at national level by the specialized central public administration body, the Tourism Agency of the Republic of Moldova, and the practical application of these was done by the National Association of Tourism Legal Agents of Moldova and the Tourism Information and Promotion Centre of Moldova.