StatusThe thesis was presented on the 5 September, 2018
Approved by NCAA on the 23 November, 2018
Abstract– 0.89 Mb / in romanian
ThesisCZU 338.43:339.166.8 (043.3)
4.08 Mb /
The structure of the thesis includes: introduction, three chapters, general conclusions and recommendations, bibliography, 10 annexes, 156 basic text pages, 41 figures, 11 tables. The results are published in 22 scientific papers, of which 10 are in scientific journals.
The field of study is the theoretical and practical aspects regarding the efficiency of commercial management in the agri-food sector of the Republic of Moldova. The purpose of the thesis is to make commercial management more efficient in the agri-food sector in the Republic of Moldova.
The objectives of the paper are to define the concept of commercial management; to fundament a concept on the systemic management of commercial management; to identify the factors with impact on the development of the commercial management system in the agri-food sector; to analyze business activity indicators and identifying trends in the agri-food sector; to identify efficiency indicators as a tool for assessing the effectiveness of commercial management in the agri-food sector; to determine barriers to commercial management in agri-food enterprises; to present recommendations on the efficiency of commercial management in the agri-food sector.
Novelty and scientific originality is completing the theoretical approach to „commercial management”, ”commercial management in the agri-food sector”, „internal commercial management”, „international commercial management”, „commercial macroeconomic management”, „commercial management in the sphere of production”, „commercial management in the sphere of services”, „commercial management in the sphere of goods circulation” and establishing criteria for classification of commercial management; elaboration of the algorithm regarding the efficiency of the commercial management in the agri-food sector through the system approach of the agri-food sector; the systematization of indicators for assessing the effectiveness of commercial management in the agri-food sector, applied at macro- and microeconomic level; elaboration of the multifactorial econometric model of the export of agri-food products, in order to optimize the management and substantiation of the economic and commercial strategies both at the enterprise level and at the sector level; elaborating recommendations on the efficiency of commercial management of agri-food products from the Republic of Moldova.
The important scientific problem solved in the field of research consists in the scientific and methodological conceptual foundation of the commercial management in the agri-food sector, which determined the necessity of systematic approach of the commercial management and identification of the problems of the domestic producers in the marketing of the agri-food products leading to the elaboration of the efficiency algorithm of it. Theoretical importance and applicative value of the work.
The study of the scientific works in the researched field allowed the formation of an own vision regarding the systemic treatment of the commercial management in the agri-food sector. Following empirical research, the main issues related to the commercial activity of agri-food entrepreneurs were identified, both at macroeconomic and microeconomic level. The result of the analysis carried out and of the survey carried out within the agrifood enterprises of the Republic of Moldova allowed the establishment of an algorithm for efficient management of the commercial management and the formulation of some proposals regarding the efficiency of the trade with agri-food products.
The results of the study can be used by state government bodies to develop policies to support domestic producers in the agri-food sector, as well as to train students at the „Management” and „Commercial Management” courses, or to master courses in the subjects of profile.
Implementation of scientific results. The results of the scientific researches were received and accepted for implementation by the Ministry of Agriculture, Regional Development and Environment of the Republic of Moldova and within the „1000 offers” SRL.
Under consideration  :